Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Answering 1 question with 5 questions

By Niki Morock As the digital media director at Kingsdale Media, I occasionally tag along with our advertising specialists when they meet with potential clients. Inevitably, I am asked, “If I’m going to do digital, how much should I spend?” There’s not...

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