Jargon-free conversations just make sense

By Niki Morock I spend a great deal of time reading technical information about new ways to reach potential customers in the digital world. Even though I have years of experience and training, sometimes the jargon gets to be too much, and it’s always changin...

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Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Digital advertising is not the magic bullet

By Niki Morock As advertising professionals, it’s our job to help our clients reach new and existing customers, increase their name recognition, improve their reputation, and alert people to specials, sales, and new products. Print is still a fantastic vehic...

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