Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Digital advertising is not the magic bullet

By Niki Morock As advertising professionals, it’s our job to help our clients reach new and existing customers, increase their name recognition, improve their reputation, and alert people to specials, sales, and new products. Print is still a fantastic vehic...

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Diversity can be an intelligent strategy

You’ve probably heard financial experts tout the benefits of diversifying investments. Having a diverse group of friends adds spice to your life. Diversity in the workplace is celebrated. So, why would you put all of your advertising budget into a single tac...

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You can’t plan on going viral

By Niki Morock I was sitting in a seminar last night for budding entrepreneurs when a fellow audience member asked a question that sent my mind down a tangent. She said that she had a video produced for her website, and with children involved, they ended up wi...

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