Jargon-free conversations just make sense

By Niki Morock I spend a great deal of time reading technical information about new ways to reach potential customers in the digital world. Even though I have years of experience and training, sometimes the jargon gets to be too much, and it’s always changin...

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You won’t believe my secret to avoiding clickbait!

By Niki Morock Did the headline get your attention? Did it make you click? Did you arrive here wondering if I really have some special way of doing things that nobody else knows about? Then you, my friend, are susceptible to clickbait. Keep reading. Dictionary...

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Will Google reject you?

By Niki Morock I have a love/hate relationship with Google as I think most people in the digital advertising/marketing business do. I will give the internet media giant credit, though – they do care about their users’ online security. Not long ago, Goo...

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Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Making the digital experience personal

I’ve written before about how Kingsdale Media keeps the personal touch in our services by keeping the daily optimization of digital campaigns in house. There’s another form of personalization of digital marketing and advertising that comes up often in my c...

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Answering 1 question with 5 questions

By Niki Morock As the digital media director at Kingsdale Media, I occasionally tag along with our advertising specialists when they meet with potential clients. Inevitably, I am asked, “If I’m going to do digital, how much should I spend?” There’s not...

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