Will Google reject you?

By Niki Morock I have a love/hate relationship with Google as I think most people in the digital advertising/marketing business do. I will give the internet media giant credit, though – they do care about their users’ online security. Not long ago, Goo...

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Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Digital advertising is not the magic bullet

By Niki Morock As advertising professionals, it’s our job to help our clients reach new and existing customers, increase their name recognition, improve their reputation, and alert people to specials, sales, and new products. Print is still a fantastic vehic...

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Making the digital experience personal

I’ve written before about how Kingsdale Media keeps the personal touch in our services by keeping the daily optimization of digital campaigns in house. There’s another form of personalization of digital marketing and advertising that comes up often in my c...

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Diversity can be an intelligent strategy

You’ve probably heard financial experts tout the benefits of diversifying investments. Having a diverse group of friends adds spice to your life. Diversity in the workplace is celebrated. So, why would you put all of your advertising budget into a single tac...

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You can’t plan on going viral

By Niki Morock I was sitting in a seminar last night for budding entrepreneurs when a fellow audience member asked a question that sent my mind down a tangent. She said that she had a video produced for her website, and with children involved, they ended up wi...

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Our values make us different.

By Niki Morock Advertising has a reputation for being a necessary evil. If you want to grow your business, you have to advertise because, unfortunately, “if you build it, they will come,” is not a realistic marketing mantra. If you build it, you have to le...

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Our clients make us better.

By Niki Morock I live my life with the philosophy that you should never stop learning. There is always something more to add to your knowledge base, skill set, and understanding of the world around you — truth in both your professional or personal life. ...

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