How new is native advertising really?

Picture this: a television show personality dressed in a cowboy costume smiles at you from your black and white television screen. Stirring somewhat questionable cake ingredients in a cake pan, he tells you of all the good, wholesome things that go into the tr...

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Jargon-free conversations just make sense

By Niki Morock I spend a great deal of time reading technical information about new ways to reach potential customers in the digital world. Even though I have years of experience and training, sometimes the jargon gets to be too much, and it’s always changin...

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Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Digital advertising is not the magic bullet

By Niki Morock As advertising professionals, it’s our job to help our clients reach new and existing customers, increase their name recognition, improve their reputation, and alert people to specials, sales, and new products. Print is still a fantastic vehic...

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The Human Touch

By Niki Morock At Kingsdale Media, we use top shelf technology to execute our digital campaigns. One example is programmatic media buying — which means a media buyer sets parameters in buying software for a campaign, and lets the software do the minute-b...

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Our values make us different.

By Niki Morock Advertising has a reputation for being a necessary evil. If you want to grow your business, you have to advertise because, unfortunately, “if you build it, they will come,” is not a realistic marketing mantra. If you build it, you have to le...

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Our clients make us better.

By Niki Morock I live my life with the philosophy that you should never stop learning. There is always something more to add to your knowledge base, skill set, and understanding of the world around you — truth in both your professional or personal life. ...

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