Marketing fails can’t be undone

By Niki Morock Recently, Dove Body Wash was in the news for making a huge blunder with an advertisement that appeared to many on social media to be racist. Whether Dove meant it that way or not – and I do not believe they did – it was a good exampl...

Read more

You won’t believe my secret to avoiding clickbait!

By Niki Morock Did the headline get your attention? Did it make you click? Did you arrive here wondering if I really have some special way of doing things that nobody else knows about? Then you, my friend, are susceptible to clickbait. Keep reading. Dictionary...

Read more

Will Google reject you?

By Niki Morock I have a love/hate relationship with Google as I think most people in the digital advertising/marketing business do. I will give the internet media giant credit, though – they do care about their users’ online security. Not long ago, Goo...

Read more