You won’t believe my secret to avoiding clickbait!

By Niki Morock Did the headline get your attention? Did it make you click? Did you arrive here wondering if I really have some special way of doing things that nobody else knows about? Then you, my friend, are susceptible to clickbait. Keep reading. Dictionary...

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Will Google reject you?

By Niki Morock I have a love/hate relationship with Google as I think most people in the digital advertising/marketing business do. I will give the internet media giant credit, though – they do care about their users’ online security. Not long ago, Goo...

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Making the digital experience personal

I’ve written before about how Kingsdale Media keeps the personal touch in our services by keeping the daily optimization of digital campaigns in house. There’s another form of personalization of digital marketing and advertising that comes up often in my c...

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Diversity can be an intelligent strategy

You’ve probably heard financial experts tout the benefits of diversifying investments. Having a diverse group of friends adds spice to your life. Diversity in the workplace is celebrated. So, why would you put all of your advertising budget into a single tac...

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You can’t plan on going viral

By Niki Morock I was sitting in a seminar last night for budding entrepreneurs when a fellow audience member asked a question that sent my mind down a tangent. She said that she had a video produced for her website, and with children involved, they ended up wi...

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Answering 1 question with 5 questions

By Niki Morock As the digital media director at Kingsdale Media, I occasionally tag along with our advertising specialists when they meet with potential clients. Inevitably, I am asked, “If I’m going to do digital, how much should I spend?” There’s not...

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Your brand matters.

Making your business stand out from your competition is important, but it doesn’t have to be difficult. That being said, there’s not a one-size-fits-all answer, either. Even within the same industry, each company is different because every business and bus...

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