You can’t plan on going viral

By Niki Morock I was sitting in a seminar last night for budding entrepreneurs when a fellow audience member asked a question that sent my mind down a tangent. She said that she had a video produced for her website, and with children involved, they ended up wi...

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Answering 1 question with 5 questions

By Niki Morock As the digital media director at Kingsdale Media, I occasionally tag along with our advertising specialists when they meet with potential clients. Inevitably, I am asked, “If I’m going to do digital, how much should I spend?” There’s not...

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Our values make us different.

By Niki Morock Advertising has a reputation for being a necessary evil. If you want to grow your business, you have to advertise because, unfortunately, “if you build it, they will come,” is not a realistic marketing mantra. If you build it, you have to le...

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Our clients make us better.

By Niki Morock I live my life with the philosophy that you should never stop learning. There is always something more to add to your knowledge base, skill set, and understanding of the world around you — truth in both your professional or personal life. ...

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Your brand matters.

Making your business stand out from your competition is important, but it doesn’t have to be difficult. That being said, there’s not a one-size-fits-all answer, either. Even within the same industry, each company is different because every business and bus...

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