Pay-to-play on Facebook even more important now

By Niki Morock Back in the early days of Facebook, there were no ads. You had to be a student, use your real name, and be associated with a school’s network to join. At that time, I was an older student at North Carolina State University, and my younger frie...

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Resolutions vs. Goals for 2018

By Niki Morock Can you guess what the number one resolution was for 2017? According to statisticbrain.com, it was “lose weight/healthier eating.” My guess is that declaration has been number one for years on end. According to the same website, 41% of peopl...

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How new is native advertising really?

Picture this: a television show personality dressed in a cowboy costume smiles at you from your black and white television screen. Stirring somewhat questionable cake ingredients in a cake pan, he tells you of all the good, wholesome things that go into the tr...

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Marketing fails can’t be undone

By Niki Morock Recently, Dove Body Wash was in the news for making a huge blunder with an advertisement that appeared to many on social media to be racist. Whether Dove meant it that way or not – and I do not believe they did – it was a good exampl...

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Jargon-free conversations just make sense

By Niki Morock I spend a great deal of time reading technical information about new ways to reach potential customers in the digital world. Even though I have years of experience and training, sometimes the jargon gets to be too much, and it’s always changin...

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You won’t believe my secret to avoiding clickbait!

By Niki Morock Did the headline get your attention? Did it make you click? Did you arrive here wondering if I really have some special way of doing things that nobody else knows about? Then you, my friend, are susceptible to clickbait. Keep reading. Dictionary...

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Will Google reject you?

By Niki Morock I have a love/hate relationship with Google as I think most people in the digital advertising/marketing business do. I will give the internet media giant credit, though – they do care about their users’ online security. Not long ago, Goo...

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Conversions, attribution, and why a digital marketer’s head spins

By Niki Morock We were talking to a prospective client last week, hoping to become this client’s marketing partner. During the conversation, they mentioned the problem with attribution that transcends that one particular conference table. It’s an issue tha...

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Digital advertising is not the magic bullet

By Niki Morock As advertising professionals, it’s our job to help our clients reach new and existing customers, increase their name recognition, improve their reputation, and alert people to specials, sales, and new products. Print is still a fantastic vehic...

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Making the digital experience personal

I’ve written before about how Kingsdale Media keeps the personal touch in our services by keeping the daily optimization of digital campaigns in house. There’s another form of personalization of digital marketing and advertising that comes up often in my c...

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