Diversity can be an intelligent strategy

You’ve probably heard financial experts tout the benefits of diversifying investments. Having a diverse group of friends adds spice to your life. Diversity in the workplace is celebrated. So, why would you put all of your advertising budget into a single tac...

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You can’t plan on going viral

By Niki Morock I was sitting in a seminar last night for budding entrepreneurs when a fellow audience member asked a question that sent my mind down a tangent. She said that she had a video produced for her website, and with children involved, they ended up wi...

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