Answering 1 question with 5 questions

By Niki Morock As the digital media director at Kingsdale Media, I occasionally tag along with our advertising specialists when they meet with potential clients. Inevitably, I am asked, “If I’m going to do digital, how much should I spend?” There’s not...

Read more

Our values make us different.

By Niki Morock Advertising has a reputation for being a necessary evil. If you want to grow your business, you have to advertise because, unfortunately, “if you build it, they will come,” is not a realistic marketing mantra. If you build it, you have to le...

Read more